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Research papers

The use of PC spreadsheet models in bridging the gap between decision making and marketing research in industrial product concept testing

The focus in this paper is a discussion of the effects that can be achieved from marketing research if an appropriate interactive marketing decision making model in personal computer spreadsheets is developed. The paper is divided into two parts. The...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: Nexhmi Rexha, Fred Frost
June 15, 1992
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Citation

Rexha and Frost (1992a, June 15). The use of PC spreadsheet models in bridging the gap between decision making and marketing research in industrial product concept testing. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/the-use-of-pc-spreadsheet-models-in-bridging-the-gap-between-decision-making-and-marketing-research-in-industrial-product-concept-testing